Paytm, a digital financial services company, announced on Tuesday that it has partnered with Samsung stores across India to enable smart payments and its loan service Paytm Postpaid through the deployment of point-of-sale devices.

Consumers purchasing Samsung devices - laptops, smartphones, televisions, smartwatches, and so on - from any authorised store in the country will be able to pay using Paytm payment instruments such as UPI, wallet, buy now pay later scheme, debit cards, and credit cards.

"We continue to drive innovation in the offline payments market and with our PoS (Point of Sale) devices, merchants are able to drive higher customer loyalty. The partnership with Samsung stores will enable us to further extend the convenience of smart payments to a larger customer base," said Bhavesh Gupta, Paytm CEO - Lending and Head Payments.

Paytm's postpaid or buy-now-pay-later service provides a credit limit of up to 60,000 per month. According to the company statement, customers will also be able to obtain personal loans of up to 2 lakh through Paytm's financial institution partners.

Paytm claims to be the leader in offline payments, having deployed 4.1 million devices across the country as of July 2022.